ĀZLEE is redefining luxury beyond traditional ideas of exclusivity of product and indulgence, to include a more responsible approach towards nature. One that is respectful of the delicate balance and finite resources of the ecosystems we inhabit, and mindful of the impact of our actions and consumption.
Reflective of our founder’s experience growing up, a love of nature is at ĀZLEE’s core. Majestic landscapes, the strength of the oceans and the beauty of its creatures are a constant source of inspiration for our designs. The tangible decline of the marine ecosystems we have witnessed both locally and globally has motivated us to incorporate sustainability and philanthropy into our brand’s pillars since the beginning.
Our vision of sustainability includes adherence to these foundational values: impeccable craftsmanship, longevity of design and materials, ethical provenance, and a conscious creative and production process. Our pieces are designed and produced locally in Los Angeles by master artisans, ensuring the highest level of craftsmanship while supporting our local community and limiting our carbon footprint.
ĀZLEE incorporates carefully sourced materials, including recycled 18k yellow gold, and vintage and ethically sourced diamonds and gems. Recycled 18k gold is increasingly used across the collection, and makes up 100% of our Custom ATELIER pieces. We source exclusively from jewelers who are certified and audited by SRSP (Signet Responsible Sourcing Protocol) and RJC (Responsible Jewellery Council). This lessens our reliance on mined metals and promotes a more ethical supply chain.
We are experts in rare stones and gems, mostly working with vintage and post-consumer diamonds and gemstones. Our melee and large diamonds are ethically sourced and certified, adhering to the Kimberly process, an international certification scheme which regulates the trade of rough diamonds. In an effort to make provenance completely traceable, we have become the first US design partner of Ocean Diamonds. This is a new category of diamonds sourced from the ocean through a completely transparent process that requires less human intervention and ecosystem disruption.
ĀZLEE aims to additionally reduce and offset its environmental impact through philanthropic initiatives, donating a portion of each sale to support non-profits involved in ocean protection and conservation. Among these organizations are The Marine Mammal Center, Surfrider Foundation, Oceana, Sea Legacy and Heal the Bay.